Meet our CEO

Hi, I’m Kailyn — Founder & Creative Director of Pretty Privilege Boutique.

I created this brand to help women feel confident, feminine, and unforgettable.

Founded in 2019

Fashion has been a part of me since childhood—I learned to sew at nine years old, sitting beside my grandmother and dreaming up pieces that made me feel confident. Pretty Privilege began in 2019 as Coco Bella, created to honor the beauty of brown and Black girls like me. As my vision grew, the name became a message for every woman: you are beautiful, you are worthy, and your confidence is your greatest privilege. This brand exists to remind you of that every single day.

Why I Started This Brand

Pretty Privilege was born from my passion for elevated style and the belief that confidence is a woman’s greatest accessory. I wanted to create a boutique that blended luxury, femininity, and everyday wear — pieces that make you feel beautiful whether you’re stepping out or simply stepping into a new chapter of your life.

My mission is to inspire women to show up for themselves, dress for their dreams, and embrace the beauty they already have. Pretty Privilege is more than a brand — it’s a lifestyle.

About Us

Pretty Privilege is a luxury-inspired fashion boutique created for the girl who chooses confidence, softness, and main-character energy every single day.

Our pieces are curated to make you feel feminine, elevated, and unforgettable — whether you’re stepping out for girls’ night, running errands in style, or entering your next era with intention.

We believe fashion should make you feel empowered, beautiful, and effortlessly you. Every collection is hand-selected with quality, comfort, and personality in mind, giving you the perfect mix of statement pieces and everyday essentials.

Welcome to Pretty Privilege. Where looking good is only the beginning.

From me to you — thank you for supporting my dream.

Pretty Privilege is more than a boutique.

It’s a lifestyle, a community, and a space where women can feel beautiful, confident, and endlessly celebrated.

I’m so grateful you’re here.

— Kailyn 💋